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Marketing

Name: Marketing
Brand: Oxford University Press Australia
SKU: 18096851
Price: 100.4 EUR
Availability: InStock
Author: Sharp
ISBN: 9780195590296

Sharp

Byron (Professor of Marketing Science

University of South Australia)

Language

English

Book Paperback

Libristo code: 18096851

Publishers Oxford University Press Australia, November 2017

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real... Full description

Libristo code: 18096851

243 b

100.40 €

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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.