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Marketing

Eine Einführung auf der Grundlage von Case Studies. Lehrbuch. Extras online

Language GermanGerman
Book Paperback
Book Marketing Gianfranco Walsh
Libristo code: 21376622
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, January 2020
Das Lehrbuch führt grundlegend und systematisch in die Konzepte, Methoden und Abläufe des Marketings... Full description
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Das Lehrbuch führt grundlegend und systematisch in die Konzepte, Methoden und Abläufe des Marketings ein. Jedes Hauptkapitel bietet zur Veranschaulichung eine Fallstudie, in der managementbezogene Fragen beschrieben und problemorientiert analysiert werden.

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About the book

Full name Marketing
Author Gianfranco Walsh, Alexander Deseniss, Thomas Kilian
Language German
Binding Book - Paperback
Date of issue 2020
Number of pages 631
EAN 9783662589403
Libristo code 21376622
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 1090
Dimensions 303 x 168 x 36

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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