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Marketing

Language GermanGerman
Book Paperback
Book Marketing Urs Fuhrer
Libristo code: 32863966
Publishers Weber Verlag, September 2020
Drei grundlegende Veränderungen prägten in den letzten Jahren die Entwicklung des Marketingdenkens:... Full description
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33.54 €
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Drei grundlegende Veränderungen prägten in den letzten Jahren die Entwicklung des Marketingdenkens: - Das Aufkommen der «Service Dominant Logic» als Ausdruck der steigenden Bedeutung von Dienstleistungen für die Marketingpraxis - Die Digitalisierung und ihre Auswirkungen auf den Stellenwert des Online-Marketings und die Entstehung neuartiger Geschäftsmodelle - Die prozessorientierte Interpretation von Kundenbeziehungen im Rahmen des Relationship Marketing und des Customer Experience Management Die 16. Auflage des bekannten Standardwerkes «Marketing - Analyse und Strategie» wurde unter diesen Gesichtspunkten vollständig überarbeitet und wesentlich erweitert.

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About the book

Full name Marketing
Author Urs Fuhrer, Cristian Kühn, Zoé Waldenmeyer
Language German
Binding Book - Paperback
Date of issue 2020
Number of pages 286
EAN 9783039220588
ISBN 3039220586
Libristo code 32863966
Publishers Weber Verlag
Weight 1140
Dimensions 210 x 297 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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