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MARKETING
Language
French
French
Book
Paperback
Cet ouvrage traite du comportement du consommateur et de la stratégie marketing en se situant sur le...
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Libristo code: 34638096
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50 b
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Cet ouvrage traite du comportement du consommateur et de la stratégie marketing en se situant sur le marché de la consommation finale et les relations "entreprise-consommateur" (B to C ou Business to Consumer). Il en explore des thèmes très actuels sur le plan conceptuel et développe des réflexions méthodologiques liées au neuro-marketing, aux modélisations neuromimétiques de la cognition, à l'anthropologie visuelle ou à la validité interculturelle.
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About the book
Full name
MARKETING
Author
CLIQUET
Language
French
French
Binding
Book - Paperback
EAN
9782753516946
Libristo code
34638096
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