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Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours

Language EnglishEnglish
Book Paperback
Book Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours KEN KWONG-KAY WONG
Libristo code: 22010967
Publishers iUniverse, February 2019
Partial least squares is a new approach in structural equation modeling that can pay dividends when... Full description
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Partial least squares is a new approach in structural equation modeling that can pay dividends when theory is scarce, correct model specifications are uncertain, and predictive accuracy is paramount. Marketers can use PLS to build models that measure laten

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About the book

Full name Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours
Author KEN KWONG-KAY WONG
Language English
Binding Book - Paperback
Date of issue 2019
Number of pages 184
EAN 9781532066498
ISBN 153206649X
Libristo code 22010967
Publishers iUniverse
Weight 278
Dimensions 229 x 152 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Reference, Information & Interdisciplinary subjects > Encyclopaedias & reference works > Reference works
Reference, Information & Interdisciplinary subjects > Research & information: general > Research methods: general
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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