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Media Analytics
Understanding Media, Audiences, and Consumers in the 21st Century
Language
English
English
Book
Paperback
This textbook takes a case study approach to media and audience analytics. Realizing the best way to...
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Libristo code: 43109346
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This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
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About the book
Full name
Media Analytics
Language
English
English
Binding
Book - Paperback
Date of issue
2023
Number of pages
408
EAN
9781138581050
Libristo code
43109346
Publishers
Taylor & Francis Ltd
Weight
654
Dimensions
152 x 229
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