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Media Training 101

A Guide to Meeting the Press

Language EnglishEnglish
Book Hardback
Book Media Training 101 Sally Stewart
Libristo code: 04889222
Publishers John Wiley & Sons Inc, September 2003
Written by a seasoned journalist and public relations professional, Media Training 101 is your essen... Full description
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29.62 €
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Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

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About the book

Full name Media Training 101
Author Sally Stewart
Language English
Binding Book - Hardback
Date of issue 2003
Number of pages 256
EAN 9780471271550
ISBN 0471271551
Libristo code 04889222
Publishers John Wiley & Sons Inc
Weight 510
Dimensions 156 x 235 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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