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Medienmanagement

Name: Medienmanagement
Brand: Springer vs
SKU: 01552871
Price: 35.82 EUR
Availability: InStock
Author: Otto Altendorfer
ISBN: 9783531139913

Otto Altendorfer

Ludwig Hilmer

Language

German

Book Paperback

Libristo code: 01552871

Publishers Springer vs, August 2015

Band Zwei dokumentiert eingehend die Medienpraxis in den Gattungen Fernsehen, Hörfunk, Print und Onl... Full description

Libristo code: 01552871

87 b

35.82 €

In stock at our supplier Shipping in 5-8 days

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Band Zwei dokumentiert eingehend die Medienpraxis in den Gattungen Fernsehen, Hörfunk, Print und Online; erläutert werden darin wichtige Elemente der Konzeption, des Betriebs, der Vermarktung und der Produktionstechnik dieser Medien. Das Kapitel Mediengeschichte bringt elementare Daten zur Geschichte von Printmedien, Hörfunk, Fernsehen, Onlinemedien und Film. Unter dem Stichwort Medienordnung geben die Autoren einen Überblick über die Mediensysteme der Bundesrepublik Deutschland, von Staaten der Europäischen Union, der USA sowie ausgewählter asiatischer Länder. Ergänzend findet sich eine umfangreiche Darstellung zur Mediennutzung in der Bundesrepublik Deutschland.