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Mental Frames and Human Decisions

Determinants of Stable and Unstable Patterns of Decision

Language EnglishEnglish
Book Paperback
Book Mental Frames and Human Decisions Pedro Moreira
Libristo code: 06957209
Publishers VDM Verlag, April 2009
Human decisions are often far from rational. §Although the normative models of decision are still §v... Full description
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Human decisions are often far from rational. §Although the normative models of decision are still §valid as research frameworks and performance §standards, research consistently showed that neither §the decision patterns are coherent with the rational§normative model nor the decisions seem consistent §enough for a general theory of decision to be §developed. This thesis is focused on the mental §frames or determinants that produce specific §patterns of decision, discussing three main themes: §(1) risk perception, the psychological dimension of §risk, risk preferences and implications on §decisions; (2) cultural determinants, the influence §of the cultural background in the production of §different decision patterns from equivalent decision §problems, and; (3) cognitive determinants, §fundamental factors which influence on decisions §extends beyond cultural differences. The results §show that risk perception is influenced by the time §length of the foreseeable consequences (stealth §risks were perceived as higher threats than §catastrophic risks), with potential relevance to the §fields of Economics, Management, Marketing and §Behavioural Sciences.

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About the book

Full name Mental Frames and Human Decisions
Author Pedro Moreira
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 164
EAN 9783836498791
ISBN 3836498790
Libristo code 06957209
Publishers VDM Verlag
Weight 249
Dimensions 152 x 229 x 10
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