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Multichannel Management

Name: Multichannel Management
Brand: Peter Lang AG
SKU: 10025255
Price: 77.05 EUR
Availability: InStock
Author: Gottfried Gruber
ISBN: 9783631594452

A Normative Model Towards Optimality

Gottfried Gruber

Language

English

Book Hardback

Libristo code: 10025255

Publishers Peter Lang AG, October 2009

A company operating various sales channels, such as the Internet and a traditional shop, inevitably... Full description

Libristo code: 10025255

186 b

77.05 €

In stock at our supplier Shipping in 10-13 days

30-day return policy

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A company operating various sales channels, such as the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination.