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Multicultural Perspectives in Customer Behaviour
Language
English
English
Book
Paperback
With globalisation taking centre stage in the business world and multiculturalism affecting markets...
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Libristo code: 06707629
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169 b
169 b
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With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives.
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About the book
Full name
Multicultural Perspectives in Customer Behaviour
Author
Maria G. Piacentini, Charles C. Cui
Language
English
English
Binding
Book - Paperback
Date of issue
2014
Number of pages
184
EAN
9781138008922
ISBN
9781138008922
Libristo code
06707629
Publishers
Taylor & Francis Ltd
Weight
340
Dimensions
174 x 246 x 15
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