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Multisensuales Marketing

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Language GermanGerman
Book Paperback
Book Multisensuales Marketing K Zirkel
Libristo code: 09490565
Publishers Gbi-Genios Verlag, July 2015
Studien haben gezeigt: Die Markenbindung der Verbraucher ist um so stärker, je mehr Sinne die Werbun... Full description
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Studien haben gezeigt: Die Markenbindung der Verbraucher ist um so stärker, je mehr Sinne die Werbung anspricht. Häufig unterschätzt wird das Duftmarketing - dabei bleiben Düfte nach Untersuchungen von Hirnforschern viel stärker in Erinnerung als ein Slogan. Kritiker werfen Werbungtreibenden jedoch Manipulation vor und warnen vor den gesundheitlichen Gefahren des Duftmarketing.

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About the book

Full name Multisensuales Marketing
Author K Zirkel
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 18
EAN 9783737936361
ISBN 3737936366
Libristo code 09490565
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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