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Native Advertising

Zwielichtiger Grenzgänger zwischen Journalismus und Werbung

Language GermanGerman
Book Paperback
Book Native Advertising Harald Reil
Libristo code: 09490571
Publishers Gbi-Genios Verlag, July 2015
Native Advertising (NA) gehört zu den Instrumenten des Online-Marketings, die die höchsten Zuwachsra... Full description
? points 22 b
9.10 €
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Native Advertising (NA) gehört zu den Instrumenten des Online-Marketings, die die höchsten Zuwachsraten verzeichnen. In den USA legte NA im Vergleich mit dem Vorjahr um 40 Prozent zu. Da es auch erfolgreich zu sein scheint, ist die Euphorie in der Branche entsprechend groß. Allerdings stellt sich die Frage, ob Native Advertising ethisch oder vielleicht sogar juristisch überhaupt vertretbar ist. Schließlich vermischt es zwei Bereiche, die eigentlich getrennt voneinander bleiben sollten - Journalismus und Werbung.

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About the book

Full name Native Advertising
Author Harald Reil
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 18
EAN 9783737936705
ISBN 3737936706
Libristo code 09490571
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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