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Net Worth

Shaping Markets When Customers Make the Rules

Language EnglishEnglish
Book Hardback
Book Net Worth John Hagel III
Libristo code: 06465121
Publishers Harvard Business Review Press, January 1999
This text explores the impact and potential of the Internet to upend the relationship that links bus... Full description
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This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data.

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About the book

Full name Net Worth
Author John Hagel III
Language English
Binding Book - Hardback
Date of issue 1999
Number of pages 336
EAN 9780875848891
ISBN 9780875848891
Libristo code 06465121
Publishers Harvard Business Review Press
Weight 686
Dimensions 165 x 241 x 29

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Reference, Information & Interdisciplinary subjects > Encyclopaedias & reference works > Reference works
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Computing & Information Technology > Digital lifestyle > Internet guides & online services
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