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New Product Development

Language EnglishEnglish
Book Hardback
Book New Product Development Michael Z. Brooke
Libristo code: 06709328
Publishers Taylor & Francis Inc, December 2002
Brooke brings an academic and Mills a practical background to business management. They argue that i... Full description
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Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company. They e

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About the book

Full name New Product Development
Author Michael Z. Brooke
Language English
Binding Book - Hardback
Date of issue 2002
Number of pages 248
EAN 9780789015662
ISBN 9780789015662
Libristo code 06709328
Publishers Taylor & Francis Inc
Weight 521

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
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