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Operatives Marketing

Language GermanGerman
Book Paperback
Book Operatives Marketing Peter Kürble
Libristo code: 02709925
Publishers Kohlhammer, November 2015
Das Lehrbuch bildet die zur operativen Umsetzung erforderlichen Kompetenzen des Marketings als Kerns... Full description
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Das Lehrbuch bildet die zur operativen Umsetzung erforderlichen Kompetenzen des Marketings als Kernstück der modernen BWL-Ausbildung wissenschaftlich anspruchsvoll, jedoch zugleich nachvollziehbar und kompakt ab: Im Zentrum stehen die Teilbereiche des modernen Marketing-Mix ergänzt um relevante Konzepte des Dienstleistungsmarketings. Der Aufbau des Werks folgt dabei einer dezidiert anwendungsorientierten Konzeption: Die prägnante und verständliche Darstellung sowie kapitelweise Lernziele orientieren den Leser, Übungsaufgaben mit Lösungen machen das Theoriewissen transparent.

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About the book

Full name Operatives Marketing
Author Peter Kürble
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 262
EAN 9783170226579
ISBN 3170226576
Libristo code 02709925
Publishers Kohlhammer
Weight 397
Dimensions 157 x 231 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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