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Optimal Bundling

Marketing Strategies for Improving Economic Performance

Language EnglishEnglish
Book Hardback
Book Optimal Bundling Ralph Fürderer
Libristo code: 01566811
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, January 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present thei... Full description
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154.16 €
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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company's profit and sales.

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About the book

Full name Optimal Bundling
Author Ralph Fürderer, Andreas Herrmann, Georg Wübker
Language English
Binding Book - Hardback
Date of issue 1999
Number of pages 299
EAN 9783540652472
ISBN 3540652477
Libristo code 01566811
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 1360
Dimensions 155 x 235 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Mathematics & Science > Mathematics > Probability & statistics
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