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Over the Horizon - Planning Products Today for Success Tomorrow

Name: Over the Horizon - Planning Products Today for Success Tomorrow
Brand: John Wiley & Sons Inc
SKU: 06265622
Price: 65.45 EUR
Availability: InStock
Author: Gillian Hollins
ISBN: 9780471987178

Gillian Hollins

Language

English

Book Paperback

Libristo code: 06265622

Publishers John Wiley & Sons Inc, June 1999

Much strategic guidance that is currently available on product and service development is still focu... Full description

Libristo code: 06265622

158 b

65.45 €

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Much strategic guidance that is currently available on product and service development is still focused in the relatively short term. Companies must plan and be flexible if they are to survive and flourish in the future, but too many surrender to the necessity for a short--term healthy bottom--line in order to satisfy their shareholders.