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Paying for Broadcasting: The Handbook

Name: Paying for Broadcasting: The Handbook
Brand: Taylor & Francis Ltd
SKU: 17871123
Price: 290.62 EUR
Availability: InStock
Author: Tim Congdon
ISBN: 9781138442917

Tim Congdon

Language

English

Book Hardback

Libristo code: 17871123

Publishers Taylor & Francis Ltd, July 2017

What does the future hold for broadcasting in Britain? At a time when British broadcasting is underg... Full description

Libristo code: 17871123

708 b

290.62 €

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What does the future hold for broadcasting in Britain? At a time when British broadcasting is undergoing great change, what revenues will be available for funding programming in the 1990s and beyond? Paying for Broadcasting: The Handbook presents a wide-ranging discussion of funding options open to broadcasters. Commissioned by the BBC to inform debate in the run up to the 1996 Charter Renewal, and drawing on examples from Britain and other worldwide broadcasting markets, the authors explore the histories of and project future possibilities for the revenues available from different sources: advertising and sponsorship, subscription, programme sales and co-production and various kinds of public funding.