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Performance Measurement of New Product Development Teams

Language EnglishEnglish
Book Hardback
Book Performance Measurement of New Product Development Teams Erin Yu-Ching Lin
Libristo code: 06546118
Publishers Palgrave Macmillan, December 2008
Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack t... Full description
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Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.

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About the book

Full name Performance Measurement of New Product Development Teams
Author Erin Yu-Ching Lin
Language English
Binding Book - Hardback
Date of issue 2008
Number of pages 267
EAN 9780230573840
ISBN 9780230573840
Libristo code 06546118
Publishers Palgrave Macmillan
Weight 553
Dimensions 127 x 203 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Project management
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