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Personal Influence

Language EnglishEnglish
Book Hardback
Book Personal Influence KATZ
Libristo code: 18842966
Publishers Taylor & Francis Ltd, December 2017
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in... Full description
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208.82 €
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First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders"

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About the book

Full name Personal Influence
Author KATZ
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 434
EAN 9781138529724
ISBN 9781138529724
Libristo code 18842966
Publishers Taylor & Francis Ltd
Weight 960
Dimensions 152 x 229

Categories

Society & Social Sciences > Sociology & anthropology > Sociology
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