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Persuasive Communication

Language EnglishEnglish
Book Paperback
Book Persuasive Communication Paul A. Mongeau
Libristo code: 10031126
Publishers Guilford Publications, September 2016
Providing an accessible integration of theory and research methods, this text prepares students to c... Full description
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Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psycholo

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About the book

Full name Persuasive Communication
Author Paul A. Mongeau, James B. Stiff
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 383
EAN 9781462526840
ISBN 9781462526840
Libristo code 10031126
Publishers Guilford Publications
Weight 544
Dimensions 228 x 156 x 19

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Psychology > Social, group or collective psychology
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