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Persuasive Message Design

Language EnglishEnglish
Book Paperback
Book Persuasive Message Design Nancy Grant Harrington
Libristo code: 49807452
Publishers Taylor & Francis Ltd, March 2026
This book presents a comprehensive approach for designing messages to influence beliefs, attitudes,... Full description
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68.09 €
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This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.


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About the book

Full name Persuasive Message Design
Author Nancy Grant Harrington
Language English
Binding Book - Paperback
Date of issue 2026
Number of pages 308
EAN 9781032588278
ISBN 1032588276
Libristo code 49807452
Publishers Taylor & Francis Ltd
Weight 562
Dimensions 178 x 254

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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