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Places

Identity, Image and Reputation

Language EnglishEnglish
Book Paperback
Book Places Simon Anholt
Libristo code: 02966236
Publishers Springer Palgrave Macmillan, January 2014
Place branding is happening. A new field of practice and study is in existence and whatever we choos... Full description
? points 129 b
52.98 €
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Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

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About the book

Full name Places
Author Simon Anholt
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 168
EAN 9781349316281
ISBN 1349316288
Libristo code 02966236
Publishers Springer Palgrave Macmillan
Weight 258
Dimensions 159 x 235 x 10

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Regional studies
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Economics > Political economy
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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