Pleased But Still Not Satisfied

Pleased But Still Not Satisfied is more than a title. It is a way of thinking.

For David Sokol, great business leadership begins with a simple but demanding idea: be grateful for progress, but never comfortable with it. Markets change. Technology accelerates. Competition gets sharper. But the fundamentals of building and running a durable enterprise remain remarkably consistent.

This book is a practical guide to those fundamentals.

Drawing from decades of leadership across startups, energy, aviation, manufacturing, infrastructure, banking and global shipping, Sokol shares the principles that shaped his approach to management: conservative economic thinking, disciplined execution, detailed operating reviews, strong culture, clear accountability, and the relentless pursuit of long-term value.

In a business world often distracted by trends, speed, and noise, Pleased But Still Not Satisfied brings leaders back to the basics that actually compound.

It is a book for executives, entrepreneurs, managers, investors, and anyone responsible for building something that must last.