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Language
English
English
Book
Paperback
Information is crucial for candidates in political campaigns. This book, written by someone who has...
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Libristo code: 04906969
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133 b
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Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.
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About the book
Full name
Political Polling
Author
Jeffrey M. Stonecash
Language
English
English
Binding
Book - Paperback
Date of issue
2008
Number of pages
188
EAN
9780742561328
ISBN
0742561321
Libristo code
04906969
Publishers
Rowman & Littlefield
Weight
281
Dimensions
154 x 228 x 13
Categories
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