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Postmodern Consumer Research

Name: Postmodern Consumer Research
Brand: SAGE Publications Inc
SKU: 04714014
Price: 54.11 EUR
Availability: InStock
Author: Elizabeth Caldwell Hirschman
ISBN: 9780803947436

The Study of Consumption as Text

Elizabeth Caldwell Hirschman

Morris B. Holbrook

Language

English

Book Paperback

Libristo code: 04714014

Publishers SAGE Publications Inc, September 1992

The methodological choices now confronting consumer researchers are daunting and for many years, res... Full description

Libristo code: 04714014

131 b

54.11 €

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The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods.