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PR Today

Language EnglishEnglish
Book Paperback
Book PR Today Trevor Morris
Libristo code: 09481154
Publishers Bloomsbury Publishing, November 2015
A comprehensive textbook from an established and high profile author team, which offers full coverag... Full description
? points 161 b
66.55 €
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A comprehensive textbook from an established and high profile author team, which offers full coverage of PR theory and strategies, whilst also giving practical guidance for anyone in a PR role. New edition includes extended coverage of digital marketing, a stronger theoretical grounding and updated international case studies throughout.

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About the book

Full name PR Today
Author Trevor Morris
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 320
EAN 9781137495686
ISBN 1137495685
Libristo code 09481154
Publishers Bloomsbury Publishing
Weight 616
Dimensions 234 x 180 x 18

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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