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Preispolitik

Gewinnoptimierung durch Erlössteuerung

Language GermanGerman
Book Paperback
Book Preispolitik Werner Pepels
Libristo code: 49960990
Publishers Erich Schmidt Verlag, March 2026
Ertragreiche Preise sind die Grundlage jeder unternehmerischen Existenz. Zielgerichtete Erlössteueru... Full description
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33.01 €
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Ertragreiche Preise sind die Grundlage jeder unternehmerischen Existenz. Zielgerichtete Erlössteuerung auf Basis einer optimierten Preispolitik zählt damit zu den wichtigsten Erfolgsfaktoren in Management und Marketing. Wie mit klug gewählten Preisen Gewinnmargen gesteigert werden, beleuchtet Werner Pepels in der überarbeiteten und erweiterten 2. Auflage seines Buchs anhand neuester Forschungserkenntnisse und umfangreicher Praxiseinblicke.

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About the book

Full name Preispolitik
Author Werner Pepels
Language German
Binding Book - Paperback
Date of issue 2026
Number of pages 350
EAN 9783503243105
Libristo code 49960990
Publishers Erich Schmidt Verlag
Weight 581
Dimensions 144 x 210

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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