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Publish or perish - who has not heard of this seemingly original, yet in reality, in its merciless consistency, bitterly cruel adage: publish - or perish. This also applies to its rhetorical variant. Yet the "art of the medical lecture" is no art at all. It is a duty, a matter of course, the very foundation of scientific and medical communication. For there are both: brilliant/boring speakers and interested/indifferent audiences. But there is also a correlation: a good speaker can even get a "sluggish crowd" moving.
Volker Faust, M. D.
Professor of Medicine, Ravensburg
Language, as a reflection of our inner emotional landscape (our life story), plays a major role in determining how successfully we communicate with one another in an authentic and empathetic manner. By following helpful principles and engaging in self-reflection, we can develop our communication skills into an inexhaustible resource for success and personal fulfilment in life.
Rahim Schmidt, Ph. D., M. D., Mainz
Clear, audience-focused communication of knowledge is more important today than ever before. With this strategy, developed over decades of experience, you now have an invaluable resource at your disposal for your own presentations - highly recommended.
Carl Erb, M. D.
Professor of Medicine, Professor h. c., Berlin
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