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Procurement Marketing

A Strategic Concept

Language EnglishEnglish
Book Hardback
Book Procurement Marketing Udo Koppelmann
Libristo code: 01566660
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, July 1998
This book compiles the core aspects of procurement marketing in a way which allows an easier transla... Full description
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This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

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About the book

Full name Procurement Marketing
Author Udo Koppelmann
Language English
Binding Book - Hardback
Date of issue 1998
Number of pages 184
EAN 9783540644590
ISBN 3540644598
Libristo code 01566660
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 1020
Dimensions 156 x 234 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Purchasing & supply management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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