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Product Innovation Management

Language EnglishEnglish
Book Hardback
Book Product Innovation Management Stefano Biazzo
Libristo code: 36615006
Publishers Springer Nature Switzerland AG, July 2021
This book offers new insights into the complex set of activities and decisions of product innovation... Full description
? points 195 b
80.73 €
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This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management. The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the "innovation pyramid"), which reflects the core components of a firm's innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.

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About the book

Full name Product Innovation Management
Author Stefano Biazzo
Language English
Binding Book - Hardback
Date of issue 2021
Number of pages 204
EAN 9783030750107
ISBN 3030750108
Libristo code 36615006
Publishers Springer Nature Switzerland AG
Weight 477
Dimensions 160 x 241 x 17

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > Business innovation
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