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Product Planning Essentials

Name: Product Planning Essentials
Brand: SAGE Publications Inc
SKU: 04684155
Price: 90.44 EUR
Availability: InStock
Author: Kenneth B. Kahn
ISBN: 9780761919995

Kenneth B. Kahn

Language

English

Book Paperback

Libristo code: 04684155

Publishers SAGE Publications Inc, November 2000

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary natu... Full description

Libristo code: 04684155

219 b

90.44 €

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Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.