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Products and Process Innovation in the Food Industry

Language EnglishEnglish
Book Hardback
Book Products and Process Innovation in the Food Industry Klaus G. Grunert
Libristo code: 01392011
Publishers Springer, Berlin, November 1996
Innovation in new product development is a key factor in determining the success of a food company y... Full description
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152.84 €
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Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.

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About the book

Full name Products and Process Innovation in the Food Industry
Author Klaus G. Grunert, W. Bruce Traill
Language English
Binding Book - Hardback
Date of issue 1997
Number of pages 242
EAN 9780751404241
ISBN 0751404241
Libristo code 01392011
Publishers Springer, Berlin
Weight 553
Dimensions 155 x 235 x 16

Categories

Technology, Engineering, Agriculture > Industrial chemistry & manufacturing technologies > Industrial chemistry & chemical engineering > Food & beverage technology
Mathematics & Science > Chemistry
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