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Promocja usług

Language PolishPolish
Book Paperback
Publishers CeDeWu, November 2022
Podręcznik zawiera szczegółową analizę funkcjonowania rynku usługowego w kontekście podejmowanych na... Full description
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Podręcznik zawiera szczegółową analizę funkcjonowania rynku usługowego w kontekście podejmowanych na nim działań promocyjnych, w tym m.in.: • podstawy teoretyczne i terminologię związaną z usługami, • specyfikę promocji oraz charakterystykę jej główn

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About the book

Full name Promocja usług
Author Marczak Mirosław, Boguszewicz-Kreft Monika
Language Polish
Binding Book - Paperback
Date of issue 2023
Number of pages 166
EAN 9788381027151
ISBN 9788381027151
Libristo code 43785575
Publishers CeDeWu
Weight 280
Dimensions 235 x 165

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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