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Public Relations

Ein Wegweiser für die PR-Praxis

Language GermanGerman
Book Hardback
Book Public Relations Stephanie Grupe
Libristo code: 01657219
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, March 2011
Erfolgreiche Öffentlichkeitsarbeit basiert auf der sorgfältigen Planung und Ausführung von praxiserp... Full description
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84.86 €
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Erfolgreiche Öffentlichkeitsarbeit basiert auf der sorgfältigen Planung und Ausführung von praxiserprobten Maßnahmen. Dieses Buch liefert Grundlagenwissen in Verbindung mit konkreten Arbeitsanleitungen für die Praxis und hilft PR-Einsteigern durch einfache, schnell nachvollziehbare Schritt-für-Schritt-Anleitungen. Anschaulichen Beispiele helfen dabei, die wichtigsten Basis-Aufgaben des PR-Alltags zu meistern. Die Leser erfahren, wie PR strategisch geplant wird, wie Pressekampagnen durchgeführt und kontrolliert werden, wie Mitarbeiterzeitungen herausgegeben und Webseiten für die Kommunikation mit wichtigen Dialoggruppen eingesetzt werden.

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About the book

Full name Public Relations
Author Stephanie Grupe
Language German
Binding Book - Hardback
Date of issue 2011
Number of pages 434
EAN 9783642178269
ISBN 364217826X
Libristo code 01657219
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 807
Dimensions 156 x 234 x 25

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Information technology industries
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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