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Public Relations

Branchenentwicklung und Agenturranking stabil

Language GermanGerman
Book Paperback
Book Public Relations Anja Schneider
Libristo code: 09521772
Publishers Gbi-Genios Verlag, August 2015
Die deutschen PR-Agenturen blieben 2013 auf Wachstumskurs. Insgesamt verzeichnet die Branche ein Plu... Full description
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Die deutschen PR-Agenturen blieben 2013 auf Wachstumskurs. Insgesamt verzeichnet die Branche ein Plus von 5,6 Prozent und einen Honorarumsatz von rund 574 Millionen Euro. Media Consulta behauptete sich zum dritten Mal als Spitzenreiter vor Ketchum Pleon und Fischer-Appelt. Viele Agenturen sind heutzutage integrierte Anbieter und bieten mehr als reine Öffentlichkeitsarbeit. Social Media gilt zunehmend als "normal".

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About the book

Full name Public Relations
Author Anja Schneider
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 18
EAN 9783737960328
ISBN 3737960321
Libristo code 09521772
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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