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Quick Guide Digital Marketing Roadmap

Name: Quick Guide Digital Marketing Roadmap
Brand: Springer, Berlin
SKU: 50163576
Price: 65.73 EUR
Availability: InStock
Author: Alexander Schwarz-Musch
ISBN: 9783658508227

Analysis, Concept Development, and Success Measurement of Your Digital Marketing

Alexander Schwarz-Musch

Alexander Tauchhammer

Bernhard Guetz

Language

English

Book Paperback

Libristo code: 50163576

Publishers Springer, Berlin, May 2026

This book presents the Digital Marketing Roadmap a practical framework that helps you plan, execute,... Full description

Libristo code: 50163576

159 b

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65.73 €

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This book presents the Digital Marketing Roadmap a practical framework that helps you plan, execute, and measure your company s marketing across digital channels. The rapid rise of digital technologies creates new opportunities and tools almost daily to connect with customers and influence their buying decisions. At the same time, marketing teams face growing pressure to demonstrate their impact on revenue. This calls for a structured roadmap that ensures every initiative is trackable and contributes measurably to your marketing goals. Learn how to build a Digital Marketing Roadmap for your organization, align your customer journey with your sales funnel, and continuously improve your online marketing through data-driven performance measurement.