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Quick Guide Multisensorisches Marketing

Language GermanGerman
Book Paperback
Book Quick Guide Multisensorisches Marketing Paul Steiner
Libristo code: 46433272
Publishers Springer-Verlag GmbH, February 2025
Dieses Buch ist eine kompakte Einführung in das Thema Multisensorisches Marketing. Paul Steiner unte... Full description
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28.45 €
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Dieses Buch ist eine kompakte Einführung in das Thema Multisensorisches Marketing. Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten (multisensualen) multisensorischen Brandings und bietet zahlreiche pragmatische Hilfestellungen für die Umsetzung. Für die Unternehmenspraxis werden wichtige Ansatzpunkte zur multisensorischen Gestaltung von Marken geliefert, um so Konsumenten langfristig und mit allen fünf Sinnen an eine Marke zu binden und damit Markeninhalte tiefgreifend zu verankern. Dies wird durch konkrete Beispiele von Singapore Airlines, Swarovski und MINI illustriert. Zwei Interviews mit renommierten Experten aus Wissenschaft und Praxis runden das Buch ab. 

Die zweite Auflage wurde aktualisiert und durch die Themen Multisensorisches Markendesign, Erlebnismarketing und Multisensorische Markenführung in der Automobilindustrie ergänzt.

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About the book

Full name Quick Guide Multisensorisches Marketing
Author Paul Steiner
Language German
Binding Book - Paperback
Date of issue 2025
Number of pages 140
EAN 9783658460570
ISBN 3658460571
Libristo code 46433272
Publishers Springer-Verlag GmbH
Weight 213
Dimensions 148 x 210

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Brands & branding
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