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Ratings Analysis

Language EnglishEnglish
Book Paperback
Book Ratings Analysis Lawrence W. Lichty
Libristo code: 06717300
Publishers Taylor & Francis Ltd, October 2013
This fourth edition of 'Ratings Analysis' describes and explains the current audience information sy...
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132.96 €
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This fourth edition of 'Ratings Analysis' describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.

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About the book

Full name Ratings Analysis
Author Lawrence W. Lichty
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 328
EAN 9780415526524
ISBN 9780415526524
Libristo code 06717300
Publishers Taylor & Francis Ltd
Weight 462
Dimensions 157 x 225 x 18

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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