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Reputation Management

Language EnglishEnglish
Book Paperback
Book Reputation Management John Doorley
Libristo code: 46681345
Publishers Taylor & Francis Ltd, April 2025
The fifth edition of this classic text, which was the first on the subject of reputation management,... Full description
? points 267 b
110.24 €
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The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.


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About the book

Full name Reputation Management
Author John Doorley
Language English
Binding Book - Paperback
Date of issue 2025
Number of pages 360
EAN 9781032577982
ISBN 1032577983
Libristo code 46681345
Publishers Taylor & Francis Ltd
Weight 806
Dimensions 178 x 254

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
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