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Reputationsmanagement

Stiftungen, Verbände und Vereine

Language GermanGerman
Book Paperback
Book Reputationsmanagement Anabel Tern?s
Libristo code: 09546967
Publishers Springer Gabler, April 2016
Anabel Ternčs und Christopher Runge zeigen am Beispiel von Stiftungen, Verbänden und Vereinen, dass... Full description
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14.37 €
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Anabel Ternčs und Christopher Runge zeigen am Beispiel von Stiftungen, Verbänden und Vereinen, dass es sich auszahlt, in eine hohe Reputation zu investieren. Binnen Sekunden verbreiten sich schlechte Nachrichten und Bewertungen über soziale Netzwerke und Internetforen - mit unabsehbaren Folgen. Gerade für Stiftungen, Verbände und Vereine, die Spendern, Mitgliedern und Mäzenen Rechenschaft schuldig sind, wie sie mit den anvertrauten Geldern verfahren, ist es wichtig, stets den Überblick zu behalten, was "das Netz" über die eigene Organisation sagt. Negative Meldungen und schlechte Presse können zu Mitgliederschwund und Spendenrückgang führen sowie den Ruf nachhaltig schädigen.

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About the book

Full name Reputationsmanagement
Author Anabel Tern?s, Christopher Runge
Language German
Binding Book - Paperback
Date of issue 2016
Number of pages 37
EAN 9783658108632
ISBN 3658108630
Libristo code 09546967
Publishers Springer Gabler
Weight 85
Dimensions 148 x 210 x 3

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Personnel & human resources management
Language & Linguistics > Language: reference & general > Writing & editing guides
Society & Social Sciences > Politics & government > Political science & theory
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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