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Research in Consumer Behavior

Name: Research in Consumer Behavior
Brand: Emerald Publishing Limited
SKU: 04687966
Price: 144.04 EUR
Availability: InStock
Author: Russell W. Belk
ISBN: 9780762313044

Russell W. Belk

Language

English

Book Hardback

Libristo code: 04687966

Publishers Emerald Publishing Limited, July 2006

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior... Full description

Libristo code: 04687966

352 b

144.04 €

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Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.