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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

Language EnglishEnglish
Book Hardback
Book Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value Neil Rackham
Libristo code: 04010224
Publishers McGraw-Hill Education - Europe, February 1999
Subtitled }Redefining Selling To Create And Capture Customer Value{, this title looks at how sales f...
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Subtitled }Redefining Selling To Create And Capture Customer Value{, this title looks at how sales forces can rethink and redesign their stategies.

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About the book

Full name Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
Author Neil Rackham
Language English
Binding Book - Hardback
Date of issue 1999
Number of pages 320
EAN 9780071342537
ISBN 0071342532
Libristo code 04010224
Publishers McGraw-Hill Education - Europe
Weight 610
Dimensions 160 x 234 x 28

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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