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Révolution relation

Name: Révolution relation
Brand: Editions L'Harmattan
SKU: 32854438
Price: 14.07 EUR
Availability: InStock
Author: Stéphane Lautissier
ISBN: 9782296069206

Stéphane Lautissier

Language

French

Book Paperback

Libristo code: 32854438

Publishers Editions L'Harmattan, May 2022

Ce livre propose, en s'appuyant sur de nombreux exemples d'expérimentation, de définir un nouveau mo... Full description

Libristo code: 32854438

34 b

14.07 €

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Ce livre propose, en s'appuyant sur de nombreux exemples d'expérimentation, de définir un nouveau modèle de création de valeur adaptée aux enjeux modernes pour aider les marketers et les communicants à sortir de leur logique de gestion et cultiver la notion de valeur en profondeur. En ce sens, il s'agit de prolonger les expérimentations initiées pour accompagner le marketing dans sa révolution, et de l'aider à devenir relationnel (relation aux autres, à l'environnement, à ses projets, à soi-même).