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Satisfaction: A Behavioral Perspective on the Consumer

A Behavioral Perspective on the Consumer

Language EnglishEnglish
Book Hardback
Book Satisfaction: A Behavioral Perspective on the Consumer Richard L. Oliver
Libristo code: 01025285
Publishers Taylor & Francis Ltd, February 2010
Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this... Full description
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Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its earliest roots.

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About the book

Full name Satisfaction: A Behavioral Perspective on the Consumer
Author Richard L. Oliver
Language English
Binding Book - Hardback
Date of issue 2010
Number of pages 544
EAN 9780765617705
ISBN 9780765617705
Libristo code 01025285
Publishers Taylor & Francis Ltd
Weight 1154
Dimensions 250 x 177 x 31

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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