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Schlusselfaktoren im E-Commerce

Name: Schlusselfaktoren im E-Commerce
Brand: Springer
SKU: 33249984
Price: 14.35 EUR
Availability: InStock
Author: Richard C. Geibel
ISBN: 9783658319588

Innovationen, Skaleneffekte, Datenorientierung und Kundenzentrierung

Richard C. Geibel

Robin Kracht

Language

German

Book Paperback

Libristo code: 33249984

Publishers Springer, November 2020

Das essential zeigt, wie digitale Innovationen, Customer Centricity, Skaleneffekte und Data Driven M... Full description

Libristo code: 33249984

35 b

14.35 €

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Das essential zeigt, wie digitale Innovationen, Customer Centricity, Skaleneffekte und Data Driven Marketing zu nachhaltigen Kundenbeziehungen und Wettbewerbsvorteilen im E-Commerce führen. Dazu werden die vier Schlüsselfaktoren im E-Commerce umfassend dargestellt. Leser und Leserinnen erhalten grundlegende Impulse für die Neuausrichtung von Geschäftsmodellen, zur Gestaltung von Wachstumsprozessen und zur Erzielung nachhaltiger Erträge. Das essential geht dabei über die übliche Auflistung von operativen To-dos hinaus und zeigt Faktoren auf, die digitalen Technologien und E-Commerce zu disruptiver Wirkung verhelfen.