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Scientific Advertising

Language EnglishEnglish
Book Paperback
Book Scientific Advertising Claude Hopkins
Libristo code: 47169438
Publishers Lushena Books, December 2024
"Scientific Advertising" by Claude C. Hopkins, first published in 1923, is a foundational text in th... Full description
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"Scientific Advertising" by Claude C. Hopkins, first published in 1923, is a foundational text in the field of modern advertising. Hopkins, a pioneer of direct-response advertising, presents a methodical, results-driven approach to creating and evaluating advertisements. The book emphasizes the importance of understanding human behavior and using data to craft compelling campaigns.

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About the book

Full name Scientific Advertising
Author Claude Hopkins
Language English
Binding Book - Paperback
Date of issue 2024
Number of pages 92
EAN 9798890969682
Libristo code 47169438
Publishers Lushena Books
Weight 118
Dimensions 140 x 216 x 6

Categories

Economics, Finance, Business & Management > Business & Management
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