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Scoring Points

How Tesco Continues to Win Customer Loyalty

Language EnglishEnglish
Book Hardback
Book Scoring Points Phillips
Libristo code: 09164964
Publishers Kogan Page Ltd, January 2015
Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Philli... Full description
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Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.

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About the book

Full name Scoring Points
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 304
EAN 9780749476250
ISBN 9780749476250
Libristo code 09164964
Publishers Kogan Page Ltd
Weight 617
Dimensions 163 x 240 x 23
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