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Service Management and Marketing - Managing the Service Profit Logic 4e

Language EnglishEnglish
Book Paperback
Book Service Management and Marketing - Managing the Service Profit Logic 4e Christian Gronroos
Libristo code: 04953069
Publishers John Wiley & Sons Inc, July 2015
This text examines why managing the marketing function has become a responsibility for top-level exe... Full description
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This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone. Describes the nature and scope of market-oriented management in service competition Takes a management approach and strategic focus Draws from a wide base of international research and provides numerous examples.

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About the book

Full name Service Management and Marketing - Managing the Service Profit Logic 4e
Author Christian Gronroos
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 536
EAN 9781118921449
ISBN 1118921445
Libristo code 04953069
Publishers John Wiley & Sons Inc
Weight 1058
Dimensions 189 x 237 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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